BJ's Restaurant & Brewhouse

Designing a better online ordering system


Growing west-cost restaurant chain BJ’s Restaurant & Brewhouse had out grown its pre-packaged solution and needed a responsive, custom platform to increase their conversions from both online orders and loyalty program sign-ups.
With several databases and multiple proprietary software packages that they used in their kitchen, hostess, and takeout areas, creating a solution was no easy task.


After a competitive analysis of multiple online menu and ordering platforms, user flows were generated and pain points were evaluated. Considering the learnings from other platforms and research wire-frames were sketched, followed by rapid prototypes to proof the concepts and workflows.

Collaborating with the BJ’s IT and Marketing teams to design a mobile-first interface that would seamlessly handle the endless menu options offered to their take-out customers.


The effort resulted in an intuitive, fully responsive web application and reconfigured menu flow that simplified ordering, and improved their checkout process.

The new application was rolled out to 12 pilot restaurants so we could test, learn, and improve the application before rolling it out to all their locations. The solution made an immediate impact and significantly increased conversions and loyalty program sign-ups.

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