Brunswick Billiards

Design the table of your dreams

CHALLENGE

Brunswick Billiards, one of the most respected and well-known brands in the billiards industry, needed an online experience worthy of its namesake for both consumers and internal business partners.

SOLUTION

We performed stakeholder interviews and contextual inquiry with the internal teams and assessed their business systems and processes. We discovered many opportunities for automation with a new platform that would return time back to valuable employees for more pertinent tasks.

Using research documentation wire-frames were generated and content strategy was performed. During the large-scale development effort user documentation was generated for employees to allow them the most freedom and familiarity with the new system.

RESULTS

Speak for themselves. 210% increase in revenue. 136% increase in average revenue per order. 70% decrease in site bounce rate.

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